PRIVACY POLICY

Effective Date: November 17, 2025
Last Updated: November 17, 2025

📋 PLAIN LANGUAGE SUMMARY

This summary explains our privacy practices in everyday language. The full Privacy Policy below contains the legally binding details.

✓ We collect your name, email, phone, and rental preferences when you submit our form
✓ We share your info with 1-5 licensed real estate agents in Fort Lauderdale
✓ We use cookies to improve your experience and show relevant ads
✓ You can opt out of calls/texts anytime by replying “STOP” or emailing us
✓ California residents can request deletion of their data
✓ We don’t sell your data (we share it with agents for free matching)
✓ We take security seriously but can’t guarantee 100% protection
✓ Read full Privacy Policy below for complete details

Click any section to jump directly to it:

1. INTRODUCTION

1.1 Who We Are

Houses for Rent Fort Lauderdale FL (“we,” “us,” “our,” or “Company”) operates the website housesforrentfortlauderdalefl.com (the “Site”). We are a lead generation and referral service that connects prospective renters with licensed real estate professionals in Fort Lauderdale, Florida.

We are NOT a real estate brokerage. We do not own, manage, or lease properties. We facilitate connections between renters and licensed agents.

1.2 Purpose of This Privacy Policy

This Privacy Policy explains:

What personal information we collect
How we collect it
Why we collect it
How we use and share it
Your rights regarding your information
How we protect your data

1.3 Your Consent

By using our Site or submitting your information, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our Site or provide us with any information.

1.4 Terms of Service

This Privacy Policy is incorporated into and subject to our Terms of Service. Capitalized terms not defined here have the meanings given in the Terms of Service.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

When you use our Site, we may collect the following personal information:

Contact Information:

Full name
Email address
Phone number (mobile or landline)
Mailing address (if provided)

Rental Preferences:

Monthly rental budget
Number of bedrooms needed
Move-in timeframe
Special requirements (pet-friendly, pool, garage, etc.)
Preferred neighborhoods or areas
Additional messages or comments

Communication Records:

Records of your interactions with us (emails, phone calls, text messages)
Feedback, reviews, or testimonials you provide
Customer service inquiries

2.2 Automatically Collected Information

When you visit our Site, we automatically collect:

Device Information:

IP address
Browser type and version
Operating system
Device type (desktop, mobile, tablet)
Screen resolution

Usage Information:

Pages visited
Time spent on pages
Referring website
Exit pages
Click patterns
Date and time of visit

Location Information:

General geographic location (city, state, country) based on IP address
Precise location if you grant permission on mobile devices

2.3 Cookies and Similar Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your Site usage. See Section 6 for detailed information about cookies.

2.4 Information from Third Parties

We may receive information about you from:

Real Estate Agents:

Feedback about your interactions with agents
Updates on your rental status
Communication preferences

Social Media Platforms:

If you interact with us on social media (Facebook, Instagram, etc.)
Profile information if you use social login features (if available)

Data Enrichment Services:

Demographic information
Property ownership records (public records)
Marketing data from third-party providers

Analytics Providers:

Google Analytics data
Advertising platform data (Facebook Pixel, Google Ads)

2.5 Information We Do NOT Collect

We do NOT collect:

Social Security numbers
Credit card or payment information (our service is free for renters)
Driver’s license numbers
Financial account information
Medical or health information
Criminal background information

Note: Third-party agents may collect some of this information as part of the rental application process, but we do not receive or store it.

3. HOW WE COLLECT INFORMATION

3.1 Directly From You

We collect information when you:

Fill out and submit our contact form
Call or text our phone number
Email us
Subscribe to email updates (if applicable)
Participate in surveys or feedback requests
Post reviews or testimonials
Contact customer service

3.2 Automatically Through Technology

We collect information through:

Cookies placed on your browser
Web beacons embedded in emails or web pages
Analytics tools (Google Analytics, Facebook Pixel)
Server logs
Mobile device identifiers

3.3 From Third Parties

We may receive information from:

Real estate agents in our network
Marketing partners
Data brokers (for business contact verification)
Social media platforms
Public records

4. HOW WE USE YOUR INFORMATION

4.1 Primary Use: Connecting You with Agents

Our primary use of your information is to match you with licensed real estate professionals who can help you find rental properties in Fort Lauderdale, FL.

This includes:

Sharing your contact information with 1-5 agents in our network
Communicating your rental preferences to agents
Facilitating initial contact between you and agents
Tracking whether agents successfully connected with you

4.2 Communication

We use your information to:

Respond to your inquiries
Send confirmation emails after form submission
Provide updates about your referral status
Send customer service messages
Notify you of changes to our Terms or Privacy Policy
Request feedback about your experience

4.3 Marketing (With Your Consent)

We may use your information to:

Send promotional emails about our services
Show targeted ads on social media or other websites
Send newsletters or rental market updates
Notify you of new features or services

You can opt out of marketing communications at any time. See Section 16 for details.

4.4 Business Operations

We use your information to:

Improve our Site and services
Analyze user behavior and trends
Conduct research and analytics
Develop new features or services
Maintain and troubleshoot our systems
Prevent fraud and abuse
Comply with legal obligations

4.5 Legal and Safety

We may use your information to:

Comply with laws, regulations, or legal processes
Respond to government requests or subpoenas
Enforce our Terms of Service
Protect our rights, property, or safety
Protect the rights, property, or safety of users or others
Investigate or prevent fraud, illegal activity, or violations

4.6 With Your Consent

We may use your information for other purposes with your explicit consent.

5. HOW WE SHARE YOUR INFORMATION

5.1 Sharing with Real Estate Agents (Primary Purpose)

When you submit your information through our Site, we share it with licensed real estate agents in our network who specialize in Fort Lauderdale rental properties.

Information shared:

Your name
Phone number
Email address
Monthly budget
Bedrooms needed
Move-in timeframe
Special requirements
Any messages you included

Number of agents: Typically 1-5 agents per submission

Agent independence: These agents are independent contractors. We do not control their privacy practices. Once we share your information, they may use it according to their own privacy policies.

Agent communication: Agents may contact you via phone, text, or email to discuss available properties.

5.2 Service Providers

We share information with third-party service providers who help us operate our business:

Examples include:

Web hosting providers (to host our Site)
Email service providers (to send emails)
SMS/text message services (to send texts)
Customer relationship management (CRM) systems
Analytics providers (Google Analytics)
Advertising platforms (Facebook, Google Ads)
Payment processors (if we collect payments in the future)
Customer support tools
Data storage providers

Confidentiality: Service providers are contractually required to keep your information confidential and use it only for specified purposes.

5.3 Business Transfers

If we are involved in a merger, acquisition, sale of assets, bankruptcy, or reorganization, your information may be transferred to the acquiring entity.

Notice: We will notify you via email or prominent Site notice before your information is transferred and becomes subject to a different privacy policy.

5.4 Legal Requirements

We may disclose your information when required by law or when we believe disclosure is necessary to:

Comply with legal obligations, court orders, or subpoenas
Respond to government or law enforcement requests
Enforce our Terms of Service or other agreements
Protect our rights, property, or safety
Protect the rights, property, or safety of users or the public
Prevent fraud, illegal activity, or security threats

5.5 Aggregated or De-Identified Data

We may share aggregated or de-identified data that cannot reasonably be used to identify you.

Examples:

“50% of our users are looking for 3-bedroom homes”
“Average rental budget is $4,500/month”
Website traffic statistics

5.6 With Your Consent

We may share your information with other parties with your explicit consent.

5.7 We Do NOT Sell Your Data

Important: We do NOT sell your personal information to third parties for money.

When we share your information with agents, we earn referral fees if the agent successfully helps you rent a property. This is not considered a “sale” under privacy laws like CCPA because:

You are receiving a free service (agent matching)
The sharing is necessary to provide the service you requested
We disclose this practice clearly

6. COOKIES AND TRACKING TECHNOLOGIES

6.1 What Are Cookies?

Cookies are small text files stored on your device by your web browser. They help websites remember information about your visit.

6.2 Types of Cookies We Use

Essential Cookies (Strictly Necessary):

Enable core Site functionality
Remember your preferences during a session
Security and fraud prevention
Cannot be disabled without affecting Site functionality

Analytics Cookies:

Track how visitors use our Site
Help us understand which pages are popular
Identify navigation patterns
Examples: Google Analytics

Advertising Cookies:

Track your browsing across websites
Enable targeted advertising
Measure ad campaign effectiveness
Examples: Facebook Pixel, Google Ads cookies

Functionality Cookies:

Remember your preferences (language, region)
Personalize your experience
Save form data to make future submissions easier

6.3 Third-Party Cookies

We use third-party services that may place their own cookies:

Google Analytics:

Tracks Site usage and performance
Privacy Policy: https://policies.google.com/privacy

Facebook Pixel:

Enables targeted advertising on Facebook and Instagram
Tracks conversions and ad effectiveness
Privacy Policy: https://www.facebook.com/privacy/policy/

Google Ads:

Enables targeted advertising on Google Search and Display Network
Tracks ad conversions
Privacy Policy: https://policies.google.com/privacy

6.4 Web Beacons and Pixels

We use web beacons (also called pixels or clear GIFs) to:

Track email open rates
Understand user behavior
Measure ad campaign performance

6.5 Managing Cookies

Browser Settings: You can control cookies through your browser settings. Most browsers allow you to:

Block all cookies
Block third-party cookies only
Delete existing cookies
Receive alerts when cookies are being set

Browser instructions:

Chrome: Settings → Privacy and Security → Cookies and other site data
Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Cookies and website data
Edge: Settings → Cookies and site permissions → Cookies and data stored

Impact of disabling cookies:

Some Site features may not work properly
You may need to re-enter information on each visit
We may not be able to save your preferences

Opt-Out Tools:

You can opt out of targeted advertising through:

Network Advertising Initiative: https://optout.networkadvertising.org/
Digital Advertising Alliance: https://optout.aboutads.info/
Google Ads Settings: https://adssettings.google.com/
Facebook Ad Preferences: https://www.facebook.com/ads/preferences/

6.6 Do Not Track

See Section 14 for information about Do Not Track signals.

7. THIRD-PARTY SERVICES

7.1 Third-Party Links

Our Site may contain links to third-party websites, including:

Agent websites
Property listing sites
Social media platforms
Partner websites

Important: We are not responsible for the privacy practices of third-party websites. We encourage you to read their privacy policies before providing any information.

7.2 Third-Party Integrations

We use third-party services that may collect your information:

Google Maps (if applicable):

Social Media Plugins:

Facebook, Instagram, Twitter share buttons
Subject to respective platform privacy policies

7.3 Agent Websites and Privacy Practices

Real estate agents in our network operate their own websites and have their own privacy policies. We are not responsible for their data practices.

Recommendation: Review each agent’s privacy policy before providing additional information during the rental process.

8. YOUR PRIVACY RIGHTS

8.1 Right to Access

You have the right to request:

What personal information we have about you
How we collected it
Why we collected it
Who we’ve shared it with
A copy of your data

How to request: Email [email protected] with “Data Access Request” in the subject line.

Response time: We will respond within 30 days (45 days for complex requests).

8.2 Right to Correction

You have the right to request correction of inaccurate or incomplete personal information.

How to request: Email [email protected] with “Data Correction Request” in the subject line. Include the information you want corrected and the accurate information.

Response time: We will respond within 30 days.

8.3 Right to Deletion

You have the right to request deletion of your personal information, subject to certain exceptions.

How to request: Email [email protected] with “Data Deletion Request” in the subject line.

Important limitations:

We may retain your information if necessary to:

Complete a transaction or provide a service you requested
Comply with legal obligations
Investigate fraud or security issues
Exercise or defend legal claims
Maintain internal records for legitimate business purposes

What happens to shared data:

If we’ve already shared your information with agents, we will notify them of your deletion request, but we cannot force them to delete information they’ve already received. You must contact agents directly to request deletion from their systems.

Response time: We will respond within 30 days and complete deletion within 45 days.

8.4 Right to Opt Out

You have the right to opt out of:

Marketing communications:

Click “Unsubscribe” in any marketing email
Email [email protected] with “Unsubscribe” in subject
Opt-out is processed within 10 business days

Phone and text messages:

Reply “STOP” to any text message
Call (954) 281-7465 and request to be removed
Email [email protected] with “Phone Opt-Out” in subject

Targeted advertising:

Use opt-out tools listed in Section 6.5
Adjust ad settings on Facebook, Google, etc.

Important: Opting out of marketing does not opt you out of:

Transactional emails (confirmation of your form submission)
Service-related communications (responses to your inquiries)
Legal notices (changes to Terms or Privacy Policy)

8.5 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, machine-readable format.

How to request: Email [email protected] with “Data Portability Request” in the subject line.

Format: We will provide data in CSV or JSON format.

Response time: Within 30 days.

8.6 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. You will receive the same service quality regardless of whether you exercise your rights.

9. CALIFORNIA PRIVACY RIGHTS (CCPA)

9.1 CCPA Applicability

The California Consumer Privacy Act (CCPA) provides additional rights to California residents.

If you are a California resident, you have enhanced rights under CCPA in addition to the general rights described in Section 8.

9.2 Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information (as defined by CCPA):

A. Identifiers:

Real name
Email address
Phone number
IP address
Online identifiers (cookies, device IDs)

B. California Customer Records (Cal. Civ. Code § 1798.80(e)):

Name
Address (if provided)
Telephone number
Email address

C. Protected Classifications:

We do not intentionally collect this data, but your rental preferences (e.g., “family-friendly”) might imply certain characteristics

D. Commercial Information:

Rental preferences
Budget information
Interaction with agents

E. Internet/Network Activity:

Browsing history on our Site
Search history on our Site
Interaction with advertisements

F. Geolocation Data:

General location based on IP address
Precise location if you grant permission

G. Inferences:

Preferences
Rental likelihood
Budget ranges

9.3 Sources of Personal Information

We collect personal information from:

Directly from you (form submissions, emails, calls)
Automatically through cookies and analytics
From third-party agents (feedback)
From marketing partners
From public records

9.4 Business or Commercial Purposes for Collection

We collect personal information for:

Matching you with real estate agents
Providing customer service
Marketing our services
Improving our Site and services
Preventing fraud and security threats
Complying with legal obligations

9.5 Categories of Third Parties We Share With

We share personal information with:

Licensed real estate professionals (agents)
Service providers (hosting, email, CRM, analytics)
Advertising networks (Facebook, Google)
Business partners (if any)
Government entities (when required by law)

9.6 Sale of Personal Information

Do we sell your personal information?

Under CCPA’s definition, NO, we do not “sell” your personal information for monetary consideration.

Important clarification:

While we share your information with agents who pay us referral fees, this is not considered a “sale” under CCPA because:

The sharing is necessary to provide the service you requested (agent matching)
You receive the service for free
We fully disclose this practice

However, to be extra cautious, if you are a California resident and want to ensure your information is not shared with agents:

Opt-Out Option:

Do not submit your information through our form. California residents who wish to prevent information sharing should not use our service, as sharing with agents is the core purpose of our platform.

9.7 Your CCPA Rights

California residents have the right to:

Right to Know:

Request disclosure of personal information collected, used, or shared
Request specific pieces of personal information
Two requests per 12-month period (free)

Right to Delete:

Request deletion of personal information (subject to exceptions)

Right to Opt-Out of Sale:

While we don’t “sell” data under CCPA, you can request we stop sharing with agents

Right to Non-Discrimination:

We won’t discriminate for exercising your rights

9.8 How to Exercise CCPA Rights

Submit a verifiable consumer request:

Email: [email protected]
Subject: “CCPA Request – [Right to Know / Delete / Opt-Out]”
Phone: (954) 281-7465

Verification process:

We will verify your identity by:

Matching information you provide with information we have on file
Requesting additional information if needed (e.g., phone number + email match)
For deletion requests, we may require additional verification

Authorized agents:

You may designate an authorized agent to make requests on your behalf. The agent must:

Provide written authorization signed by you
Verify their own identity
Provide proof of authorization

Response timeline:

We will respond to verifiable requests within 45 days (extendable by 45 additional days for complex requests with notice).

9.9 Shine the Light Law

California Civil Code Section 1798.83 (“Shine the Light” law) permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes.

To request this information:

Email: [email protected]
Subject: “Shine the Light Request”

We will provide the requested information once per calendar year.

10. EUROPEAN PRIVACY RIGHTS (GDPR)

10.1 GDPR Applicability

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) provides you with additional rights.

Important: Our services are primarily intended for U.S. residents seeking housing in Fort Lauderdale, Florida. However, if you access our Site from the EEA, UK, or Switzerland, GDPR applies.

10.2 Legal Basis for Processing

Under GDPR, we must have a legal basis to process your personal data. Our legal bases include:

Consent:

When you voluntarily submit your information through our form
When you opt in to marketing communications
When you accept cookies (non-essential cookies)

Legitimate Interests:

Operating and improving our business
Preventing fraud and security threats
Analytics and research
Marketing (where permitted without consent)

Legal Obligations:

Complying with laws and regulations
Responding to legal processes

10.3 Your GDPR Rights

Right to Access:

Request a copy of your personal data

Right to Rectification:

Request correction of inaccurate data

Right to Erasure (“Right to be Forgotten”):

Request deletion of your data (subject to exceptions)

Right to Restrict Processing:

Request limitation on how we use your data

Right to Data Portability:

Receive your data in a portable format

Right to Object:

Object to processing based on legitimate interests
Object to direct marketing

Right to Withdraw Consent:

Withdraw consent at any time (doesn’t affect prior processing)

Right to Lodge a Complaint:

File a complaint with your local data protection authority

10.4 How to Exercise GDPR Rights

Submit a request:

Email: [email protected]
Subject: “GDPR Request – [specify right]”

Response time: Within 30 days (extendable by 60 days for complex requests).

10.5 International Data Transfers

If you are located outside the United States and submit information to us, your data will be transferred to and processed in the United States.

Important: The U.S. does not have the same data protection laws as the EEA, UK, or Switzerland. By using our Site, you consent to this transfer.

Safeguards:

We implement appropriate safeguards including:

Standard contractual clauses with service providers
Security measures described in Section 11
Limiting data collection to what’s necessary

10.6 Data Protection Officer

We have not appointed a Data Protection Officer (DPO) as we are not required to do so under GDPR. For privacy inquiries, contact:

Email: [email protected]
Subject: “GDPR Inquiry”

11. DATA SECURITY

11.1 Security Measures

We implement reasonable security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction.

Technical measures:

SSL/TLS encryption for data transmission
Secure servers with firewalls
Regular security assessments
Access controls and authentication
Data encryption at rest (for sensitive data)

Organizational measures:

Limited access to personal data (need-to-know basis)
Employee training on data security
Confidentiality agreements with service providers
Incident response procedures

11.2 No Guarantee of Security

Important: Despite our efforts, no system is 100% secure. We cannot guarantee the absolute security of your information.

Risks include:

Hacking or cyberattacks
Unauthorized access
Data breaches
Human error
System failures

Your responsibility:

Use strong passwords (if applicable)
Keep your contact information secure
Report suspicious activity immediately

11.3 Data Breach Notification

If we discover a data breach that compromises your personal information, we will:

Investigate the breach promptly
Notify affected users within 72 hours (or sooner if required by law)
Notify relevant authorities as required
Provide guidance on protective steps you can take
Take corrective action to prevent future breaches

Notification method: Email to the address on file

Information provided:

Nature of the breach
Types of information compromised
Likely consequences
Steps we’re taking
Steps you should take

11.4 Reporting Security Issues

If you discover a security vulnerability or suspect a breach:

Contact us immediately:

Email: [email protected]
Subject: “SECURITY ISSUE – URGENT”
Phone: (954) 281-7465

Include:

Description of the issue
Steps to reproduce (if applicable)
Potential impact
Your contact information

12. DATA RETENTION

12.1 How Long We Keep Your Information

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Active leads:

Information about active leads (users currently working with agents): Up to 2 years from last activity

Completed referrals:

Information about users who rented through our agents: Up to 3 years from lease signing

Inactive leads:

Users who didn’t engage with agents: Up to 1 year from submission

Marketing lists:

Email subscribers: Until you unsubscribe + 90 days
Phone/text opt-ins: Until you opt out + 30 days

Legal/compliance records:

Records required by law: As required by applicable law (typically 7 years)

Cookies and tracking data:

Analytics data: Up to 26 months (Google Analytics default)
Advertising cookies: Per third-party policies (typically 30-90 days)

12.2 Factors Affecting Retention

Retention periods depend on:

Nature of the information
Purpose of collection
Legal requirements
Legitimate business needs
User requests (deletion, opt-out)

12.3 Deletion After Retention Period

After the retention period expires, we will:

Securely delete or destroy personal information
Anonymize data so it can no longer identify you
Archive data in a secure, restricted environment (if legally required)

12.4 User-Requested Deletion

If you request deletion before the retention period expires (see Section 8.3), we will delete your information unless we have a legal basis to retain it.

13. CHILDREN’S PRIVACY

13.1 Age Restriction

Our Site and services are not intended for children under 13 years of age.

We do not knowingly collect personal information from children under 13.

13.2 Parental Notification

Parents: If you believe your child under 13 has provided personal information to us, please contact us immediately:

Email: [email protected]
Subject: “Child Privacy Concern”
Phone: (954) 281-7465

Include:

Child’s name
Child’s age
Information provided
Your contact information (to verify parental relationship)

13.3 Deletion of Children’s Data

If we discover we have collected information from a child under 13, we will:

Delete the information immediately
Not share the information with agents
Notify the parent (if contact information is available)
Investigate how the information was collected
Take steps to prevent future collection

13.4 COPPA Compliance

We comply with the Children’s Online Privacy Protection Act (COPPA) and do not:

Knowingly collect information from children under 13
Enable children to publicly post personal information
Require children to disclose more information than necessary

14. DO NOT TRACK SIGNALS

14.1 What is Do Not Track?

“Do Not Track” (DNT) is a browser setting that signals websites not to track your online activity.

14.2 Our Response to DNT

We do not currently respond to Do Not Track signals.

Reasons:

No universal standard for DNT compliance
Unclear definition of “tracking” under DNT
Technical limitations in implementation

14.3 Alternatives to DNT

To limit tracking, you can:

Adjust browser cookie settings (see Section 6.5)
Use privacy-focused browsers (Brave, Firefox with privacy settings)
Install browser extensions (Privacy Badger, uBlock Origin)
Opt out of targeted advertising (see Section 6.5)
Use VPN services

15. INTERNATIONAL DATA TRANSFERS

15.1 United States-Based Operations

Our servers and operations are based in the United States. If you access our Site from outside the U.S., your information will be transferred to, stored, and processed in the United States.

15.2 Different Privacy Laws

The United States may not have the same data protection laws as your country. By using our Site, you consent to the transfer of your information to the U.S. and processing under U.S. law.

15.3 Safeguards for International Transfers

For transfers from the EEA, UK, or Switzerland, we use:

Standard contractual clauses (where applicable)
Consent (where permitted)
Security measures described in Section 11

15.4 Third-Party Transfers

Some service providers may process data in countries other than the United States. We require them to provide adequate protection for your data.

16. EMAIL AND COMMUNICATION PREFERENCES

16.1 Types of Communications

We may send you:

Transactional emails (cannot opt out):

Form submission confirmations
Responses to your inquiries
Service-related updates
Legal notices

Marketing emails (can opt out):

Promotional offers
Newsletters
Rental market updates
New features or services

Calls and texts (can opt out):

Agent contact (as part of our service)
Follow-up calls
Survey requests
Marketing calls/texts (with consent)

16.2 How to Opt Out of Marketing

Email:

Click “Unsubscribe” link in any marketing email
Email [email protected] with “Unsubscribe” in subject
Processing time: 10 business days

Calls:

Ask to be removed during any call
Call (954) 281-7465 and request removal
Email [email protected] with “Phone Opt-Out” in subject
Processing time: 10 business days

Texts:

Reply “STOP” to any text message
Immediate processing (you’ll receive a confirmation text)

Important: Opting out of marketing does NOT opt you out of transactional communications necessary for the service.

16.3 CAN-SPAM Compliance

We comply with the CAN-SPAM Act for email marketing:

✓ Clear “From” line identifying Houses for Rent Fort Lauderdale FL
✓ Accurate subject lines
✓ Clear identification of email as advertisement (if applicable)
✓ Physical address included in emails
✓ Clear and conspicuous unsubscribe link
✓ Opt-outs honored within 10 business days

16.4 Frequency of Communications

Typical frequency:

Transactional emails: As needed (typically 1-3 total)
Marketing emails: 1-2 per month (if subscribed)
Agent calls/texts: 1-5 agents may contact you within 1-2 business days of form submission

You control frequency by opting out of marketing communications.

17. CHANGES TO THIS PRIVACY POLICY

17.1 Right to Modify

We reserve the right to modify this Privacy Policy at any time, at our sole discretion.

17.2 How Changes Take Effect

Changes become effective immediately upon posting to the Site. We will update the “Last Updated” date at the top of this Privacy Policy.

17.3 Notice of Material Changes

For material changes (changes that significantly affect how we collect, use, or share your information), we will provide notice by one or more of the following methods:

Prominent banner on the Site homepage for 7 days
Email to users who have submitted information
Pop-up notification on your next Site visit

17.4 Your Acceptance of Changes

Your continued use of the Site after changes are posted constitutes your acceptance of the modified Privacy Policy.

If you do not agree to the changes, discontinue use of the Site and contact us to request deletion of your information.

17.5 Reviewing Changes

We recommend you review this Privacy Policy periodically to stay informed about how we protect your information.

18. CONTACT US

18.1 Privacy Questions or Concerns

For questions, concerns, or requests regarding this Privacy Policy or our data practices:

Houses for Rent Fort Lauderdale FL
S Federal Highway
Fort Lauderdale, FL 33316

Email: [email protected]
Phone: (954) 281-7465

For specific requests, include in subject line:

“Data Access Request”
“Data Deletion Request”
“CCPA Request”
“GDPR Request”
“Privacy Question”

18.2 Response Time

We will respond to privacy inquiries within:

General questions: 3-5 business days
Access requests: 30 days
Deletion requests: 30 days (completion within 45 days)
CCPA requests: 45 days
GDPR requests: 30 days

18.3 Complaints

If you believe we have violated your privacy rights or this Privacy Policy, please contact us first. We will investigate and work to resolve the issue.

If you are not satisfied with our response:

California residents: Contact the California Attorney General
Website: oag.ca.gov/contact
Phone: (916) 210-6276

Florida residents: Contact the Florida Attorney General
Website: myfloridalegal.com
Phone: 1-866-966-7226

EEA/UK residents: Lodge a complaint with your local data protection authority

19. FLORIDA-SPECIFIC INFORMATION

19.1 Florida Information Protection Act

We comply with the Florida Information Protection Act (Florida Statutes § 501.171), which requires:

Reasonable security measures
Data breach notification within specified timeframes
Notification to Florida Department of Legal Affairs for large breaches (500+ Florida residents)

19.2 Florida Deceptive and Unfair Trade Practices Act

We comply with Florida’s consumer protection laws prohibiting deceptive or unfair business practices.

19.3 Florida Public Records

Certain information may be subject to Florida’s public records laws if we receive government funding or operate as a public entity (we do not, but this is noted for transparency).

20. EFFECTIVE DATE AND ACCEPTANCE

20.1 Effective Date

This Privacy Policy is effective as of November 17, 2025.

20.2 Acceptance

By using our Site or submitting your information, you acknowledge that you have read, understood, and agree to this Privacy Policy.

If you do not agree, do not use our Site or provide us with any information.

20.3 Relationship to Terms of Service

This Privacy Policy is incorporated into and governed by our Terms of Service. In the event of a conflict, the Terms of Service control.

QUICK REFERENCE GUIDE

How to:

✉️ Opt out of emails: Click “Unsubscribe” or email [email protected]
📱 Opt out of texts: Reply “STOP”
📞 Opt out of calls: Call (954) 281-7465
🗑️ Delete your data: Email “Data Deletion Request” to [email protected]
👁️ Access your data: Email “Data Access Request” to [email protected]
🍪 Manage cookies: Browser settings (see Section 6.5)
❓ Ask a question: Email [email protected]

Privacy Policy